BMW Font is short for Bayerische Motoren Werke AG, literally in English: Bavarian Motor Works. It is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini brand, and is the parent company of Rolls-Royce Motor Cars.
BMW is known for its performance and luxury vehicles, and is a global leader in premium car sales. The BMW logo was designed using Helvetica, which is a grotesque sans-serif created by Max Miedinger with Eduard Hoffmann in 1957.
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