Lidl Font is in matching with the corporate style which is widely used at all the supermarkets of this chain. The LEDs represent motivation, enthusiasm, and optimism because most companies want to portray themselves as friendly to gain consumers. This is the basis of its marketing. LIDL is a wholesale and discount food retailing company from Germany with operations across the world in food and non-food product categories.
Today it has an extensive network of supermarkets in Europe and the USA numbering over 10,000 outlets decorated in the corporate style and colors: blue, yellow, and red.
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