Neue Haas Grotesk Font Max Miedinger designed Neue Haas Grotesk during 1957-1958 at Haas’sche Schriftgiesserei, Switzerland under Eduard Hoffmann as part of their functionalist Swiss typography movement to combat growing interest for British and German grotteques favored by Swiss functionalists. Later it was revised and released for commercial release as Helvetica by Linotype AG.
Linotype Helvetica’s design deviated significantly from what had originally been intended due to Linotype’s hot iron linecasters. Neue Haas Grotesk had to be revised in order to align with Linotype, and Bold required using width equaling Regular. Therefore rendering Bold was more challenging. Furthermore, in order to accommodate Linotype’s linecasters efficiently and draw Regular smaller than ever before- causing Linotype Helvetica to become very different than originally envisioned by its creator.
Schwartz was first revived as part of Mark Porter’s design for The Guardian but wasn’t implemented into use until 2010, when Richard Turley at Bloomberg Businessweek used it with Berton Hasebe as its lightest weight creator.
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