Atak Font Family has been designed based on the realization that there was a great lack of sans-serif type families that provide the boldest weights with some degree of originality rather than simply being the thick-set versions of the Regular type face. Plakat Black with its bright facility and flexible line thickness appeared to be an ideal base. By this it is to obtain a more folded and text-orientated design, Plakat Black was redesigned from the ground up. The proportions, stem widths, intersections, and counters were optimized for a subtype aiming for a reduction in thin expressions while maintaining good legibility in all sizes. The redesign also leads to more dynamic curves and far less wood type in their design with a more modern feel.
Atak Black is much wider than the normal width of the Regular weight, though not by much. This is without compromising on the family’s natural graduation when it comes to interpolation. On the other hand, the heavier weights taking the space it needs, do not suffer from undefined or ambiguous design. At all points, it was aimed at making exciting and heavy letterforms, retaining their specific nature they make Atak overall subtle and concise. They produce a most extraordinary Grotesk family that is as warm as it is strong, with weights ranging from the delicate Light through to the muscular Black.
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